In seo Google Analytics is a free web service tools. This service is available for all Google accounts. This provides statistic and basic Analytical tool for search engine for search engine optimization and marketing process.
Google Analytics features are:
- Custom reports.
- Data visualization Tools include Dashboard, scorecards, motion charts, which display changes in data.
- Segmentation for subsets analysis, such as conversions.
- Sharing and communication based on email.
- Integration with other Google products, such as public data explorer, Adwords, and website optimizer.
Google Analytics is for small and medium-sized retail websites. Google Analytics service had limitations, the limitation that make it less suited to more complex large enterprises and websites. Google also use sampling in its reports rather than analyzing all available data.
Through the Google Analytics Dashboard, the users can collect information about people whose website link to social networking sites such as Twitter and Facebook.
How to use Google Analytics for tracking the website?
- With our Google account, sign into the Google Analytics.
- Click the admin on the left sidebar of your dashboard.
- Create an account or select an account.
- To create a property, click on the drop down menu.
- Click on the website option and add our site name and URL.
- Choose our industry.
- Choose our time zone.
- Click on Get Tracking ID.
- Install Tracking ID on our website.
- Paste the Tracking Id in the analytics
About Google Search Console
Google Search Console lets webmasters, monitor, and manage their websites through an official portal. This is full of use full statistics. Tools and data provided by directly by the search engines can make optimizing our website much easier. The Search Console is;
- It is a communication channel.
- It is a control center.
- It is a performance dashboard.
- It is a data source.
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