Website Sections
There are two main sections in an website.
1) Head section
2) Body section
Head section contain specific information. In this section title tag put inside the head tag. The title should consist of 55-60 characters. We can use keywords at the beginning of the title. Improper or nonexistent use of title in web pages keeps more websites out of top rankings on Google. Head section must be unique. Pixel width of the Head section is 512. Then it must be impressive.
Body section also contains specific information. Pixel width of the Body section is 1024. In this h1 is used for specifying heading, and this is the most important. hi being the largest one. This contain most of the unique content of a web page. Body section should not be longer.
Meta Description
Meta description is a snippet. In this, we can use about 155 characters. Search engine shows the Meta description in search results mostly when the searched for phrase is within the description. So Meta description is important in On page optimization.
Content Optimization
It is the process of making sure content is written in a way that it can reach the largest possible target audience. Content should be short and simple. In this, must include associated keywords, meta and title tag, and relevant links. We should also optimize headlines for increasing CTR's and visual images for increasing user engagement. Content must include focusing keywords.
keyword density
It is the number of times a keyword appears on a given web page within a ratio or percentage of the overall word count. In this avoid short term keywords. Use of commas, full stop in keywords result in relevant rankings. If we using Jquery or slides keyword must be effective.
Anchor Text Optimization
Anchor Text is a visible portion of an link that is displayed within our browser. Anchor Text Optimization is the one of the most important aspects of on-page and off-page optimization. Do not add Anchor Text in focusing keywords. It's boost up the Google to crawl well. Google use Anchor Text to understand whether or not a particular website is relevant.
Image Optimization
Image Optimization is the process of delivering the high quality images in the format, dimension, size and resolution while keeping the smallest possible size. Image Optimization can be done in different ways by, resizing the image, compressing or by caching the size. An intelligent Image Optimization tool called ImageKit, which optimizes images using intelligent compression algorithm. Combined with a global CDN(content delivery network) for faster delivery, it improve our website performance significantly.
Image Optimization helps in improving page load speed, improves user experience, boost websites' SEO ranking.
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