https://clincyseo.blogspot.com/2019/06/history-and-evolution-of-search-engine.html
Google Search Engine ;The Evolution Of SERP'S
Under 20 years, Google has transformed from a small garage company with a handful of employees, to the ultimate global business empire. Alongside its numerous side projects in other industries and field,Google remains the market leader with its initial entry product the online search engine. Since the google search first went live back in 1998, the company has developed into the most valuable brand in the world.
If you compare the original google search engine with today's function and features. You will the incredible amount of change
1998: The First Search Engine Result Page
The google online search came into operation in 1998. This was precisely the right time too, as the turn of, the century saw an explosion in the number of websites. With such a dramatic influx of information, it became increasingly difficult to find content that was actually useful for users; For this reason, Google's founders Larry page and Sergy Brin developed their pagerankalgorithm, designed to take this problem by ranking websites in the SERPs based on relevant to the search.
The main three terms in Seo
- Crawling
- caching
- indexing
Crawling is tracking and gathering URLs to prepare for indexing by giving them a webpages as a starting point, they will trace all the valid links on those pages. As they go from link to link, they bring back data about those web pages back to Googles's servers. Therefore, it is crucial that pages on your websites to be crawled is unable to be indexed.
Caching is the snapshot of a web page that Google creates and stores after they have indexed a page. When page is indexed, they are categorized and filled within Google indexer's.
Indexing is the process of adding web pages into Google search. Google will crawl and index our pages.
Webmaster
Webmaster is a person who responsible for maintaining one or many websites. The title may refer to web architecture, web developers, site authors, website administrators, website owners, website coordinators, or website publishers.
SEO On-page
On page refer to that we can control our own website
It is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On page refers to both the content and HTML source code of a web page that can be optimized.
SEO Off-page
It refers to the page ranking factor that occur in our website; like black links from another site.And it also includes our promotion methods.
Keyword stuffing
It is an Seo technique. In which keywords are loaded into a web page attempt to gain an unfair rank advertisement in search engine.
The techniques are into two types;
1)White Hat Seo
2)Black Hat Seo
white Hat Seo, generally it refers to any practice that improves your search rankings on a search engine results page.White Hat Seo is opposite to Black Hat Seo (Ethical practices)
Black Hat Seo, is an unethical practices against search engine guidelines used to get s site ranking higher in search results. This techniques include keyword stuffing, cloaking include private link networks.
Content Specification
Passing the juice
It is a term used in SEO would refer to the value or equity passed from one page of site to another. This value is passed through hyperlinks search engines. See links as votes by the other websites that your page is valuable and worth promoting
Google Adwords
It is an advertisement system in which advertisers bid on certain keywords in order for their clickable adds to appear in Google's search results. Since, advertisers have pay to their clicks,this is how Google make money from search
Google Adsens
It is a programe run by Google through which website publishers in the Google Network of content sites are serve text, images, videos, etc. or media advertisement that are targeted to the site content audience.These advertisements are administrated, sorted, and maintained by Google. They can generate revenue on either a per-click or per impression basis.
Content Spamming
Content Spamming refers to the insertion of keywords in the part of the content, without any intention of providing quality content to users and just for the sake of high ranking.
Panda Update 2011
Google's Panda update, is a search filter introduced in February 2011. It is meant to stop sites with poor quality content from working their way into Google's top search results. It is one of the major update in Google. Panda is updated from time-to-time. Panda may also catch sites that escaped before. A refresh also means "false positive" might get released.
Penguin Update 2012
This update is launched in April 2012. It is better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarly to boost Google rankings.
When Penguin Update is released, sites that have taken action to remove bad links or to remove spam may regain rankings. Penguin Update is against link spam.
Pigeon update 2014
Pigeon update launched in 2014 July 24th. It is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Google stated that this is an new algorithm improves their distance and location ranking parameters.
Humming Bird Update
Google announced Humming bird on September 2013. Whereas previous algorithm updates like Panda and Penguin parked significant reporting of lost traffic and rankings, Humming bird did not appear to have drastic negative impacts on the general web. In order to fully understand the purpose of Humming bird, its important to be familiar with search engine features.It is based on semantic search results. Semantic search attempt to match appropriate SERP's results to the language of internet user's queries beyond the meanings of individual keywords.
Rank brain Update 2015
It is a machine learning-based search engine algorithm.This was launched in October 2015. Rank brain Update, helps Google to process search results and provide more relevant search results for users. This update is the continuation of Humming bird.
Small updates
Parked domain update
Parked domain is an registration of an internet domain name without that domain being associated with any services such as e-mail or website. This may have been done with view to reserving the domain.
Exact Match Domain (EMD)
The Exact Match Domain update new filter aimed at ensuring that, low-quality websites do not attain a high page rank and rise high in Google's SERP's just because such websites have the relevant search term in the domain names.
Pirate update
It is introduced in August 2012. Designed to prevent sites with many copyright infringement reports, as filled through Googles DMCA system.
Medic update
It is based on Medical sites
Mobilegeddon update
It was launched in April 21, 2015. This is designed for, to give a boost to mobile-friendly pages in Google's mobile search results.
