Google Analytics

        In seo Google Analytics is a free web service tools. This service is available for all Google accounts. This provides statistic and basic Analytical tool for search engine for search engine optimization and marketing process. 

Google Analytics features are: 

• Custom reports.

• Data visualization Tools include Dashboard, scorecards, motion charts, which display changes in data.

• Segmentation for subsets analysis, such as conversions.

• Sharing and communication based on email.

• Integration with other Google products, such as public data explorer, Adwords, and website optimizer.      

Google Analytics is for small and medium-sized retail websites. Google Analytics service had limitations, the limitation that make it less suited to more complex large enterprises and  websites. Google also use sampling in its reports rather than analyzing all available data. 

        Through the Google Analytics Dashboard, the users can collect information about people whose website link to social networking sites such as Twitter and Facebook. 

How to use Google Analytics for tracking the website?

• With our Google account, sign into the Google Analytics.
• Click the admin on the left sidebar of your dashboard.
• Create an account or select an account.
• To create a property, click on the drop down menu.
• Click on the website option and add our site name and URL.
• Choose our industry.
• Choose our time zone.
• Click on Get Tracking ID.
• Install Tracking ID on our website.
• Paste the Tracking Id in the analytics 

About Google Search Console

Google Search Console lets webmasters, monitor, and manage their websites through an official portal. This is full of use full statistics. Tools and data provided by directly by the search engines can make optimizing our website much easier. The Search Console is;

• It is a communication channel.
• It is a control center.
• It is a performance dashboard.
• It is a data source.

Webmaster tools

Google Webmaster Tools

This tools is a free software that helps to understand what's going on with our website. It's a partner to Google Analytics. And it is more focused on technical side of our website. If Google want to send a message about our site, it will make contact via our Google Webmaster tools account (GWT).            

Google Webmaster Tools and Verification Procedures

Google webmaster tools is a free service by Google for webmasters. Search console is a mok point which helps webmasters to communicate with Google. It will let you learn information about website and people who visit and allows webmasters to check indexing status and optimizing visibility. This process is important in search engine optimization.

Before, you can access any data on your site, you have to prove that you are an authorized representative of the site. And this is done through the process of verification. There are five main methods of verification currently. There is no real preference as to which method you use, Although the first two tend to be the most commonly used as they have been around for longer. 

                                                                     

• HTML file upload: Google provides a blank, specially named file that just have to drop in the root directory of our site.  Once we done that, just click on the verify button, and we will have access to our GWT data for this site. 
• HTML tag: Clicking on this option, will provide a metatag that we can insert into the head of our home page. We must note an item using this method of verification is that, it's possible for the tag to be suddenly removed during an update to the home page. Which would lead to a revocation of the verification, but reinserting the tag and clicking verify again will fix that.
• Domain Name Provider: Select our Domain Name Provider from the drop-down list and Google will give a step by step verification with a unique security token for use.
• Google Analytics: If the Google account we are using for GWT is the same account as for GA, is an admin on the GA account, and we are using the asynchronous tracking code with, then we can verify the sites this way.
• Google Tag Manager: This option allows, to use the Google Tag Manager to verify our site. 

Verifying the Website using Webmaster Tools

• Search Google.com/webmaster/tool.
• From the home screen, click on Add a property.
• Copy the URL which you want to paste and fetch it in the text field appearing and click the Add button. 
• Select crawl option from the left panel, then select fetch as Google. Here we requesting Google to fetch our page.
• Above step, we asked Google to fetch base URL. Similarly, to fetch a post we need to copy the rest of the URL and paste it into the text field next, to the base URL and click fetch.  

About Search Console

This is a free service offered by Google that helps you, to maintain, monitor, and troubleshoot our site's presence in Google search results. Search Console helps to understand and improve how Google sees your site. 

Search Console offers reports and tools for the following actions:

• We have to confirm that Google can find and crawl our site.
• Manage indexing problems and request re-indexing of updated or new content.
• View Google Search traffic data for our site,   

On Page Optimization

Website Sections

There are two main sections in an website.

1)  Head section

2) Body section

Head section contain specific information. In this section title tag put inside the head tag. The title should consist of 55-60 characters. We can use keywords at the beginning of the title. Improper or nonexistent use of title in web pages keeps more websites out of top rankings on Google. Head section must be unique. Pixel width of the Head section is 512. Then it must be impressive.

  

Body section also contains specific information. Pixel width of the Body section is 1024. In this h1 is used for specifying heading, and this is the most important. hi being the largest one. This contain most of the unique content of a web page. Body section should not be longer. 

Meta Description

Meta description is a snippet. In this, we can use about 155 characters. Search engine shows the Meta description in search results mostly when the searched for phrase is within the description. So Meta description is important in On page optimization.

Content Optimization

It is the process of making sure content is written in a way that it can reach the largest possible target audience. Content should be short and simple. In this, must include associated keywords, meta and title tag, and relevant links. We should also optimize headlines for increasing CTR's and visual images for increasing user engagement. Content must include focusing keywords. 

keyword density

It is the number of times a keyword appears on a given web page within a ratio or percentage of the overall word count. In this avoid short term keywords. Use of commas, full stop in keywords result in relevant rankings. If we using Jquery or slides keyword must be effective.                                                                               

Anchor Text Optimization

Anchor Text is a visible portion of an link that is displayed within our browser. Anchor Text Optimization is the one of the most important aspects of on-page and off-page optimization. Do not add Anchor Text in focusing keywords. It's boost up the Google to crawl well.  Google use Anchor Text to understand whether or not a particular website is relevant. 

Image Optimization

Image Optimization is the process of delivering the high quality images in the format, dimension, size and resolution while keeping the smallest possible size. Image Optimization can be done in different ways by, resizing the image, compressing or by caching the size. An intelligent Image Optimization tool called ImageKit, which optimizes images using intelligent  compression algorithm. Combined with a global CDN(content delivery network) for faster delivery, it improve our website performance significantly. 

Image Optimization helps in improving page load speed, improves user experience, boost websites' SEO ranking. 

    I have already published a post about History and Evolution of Search Engine Optimization 

History and Evolution of Search Engine Optimisation

https://clincyseo.blogspot.com/2019/06/history-and-evolution-of-search-engine.html

Google Search Engine ;The Evolution Of SERP'S

Under 20 years, Google has transformed from a small garage company with a handful of employees, to the ultimate global business empire. Alongside its numerous side projects in other industries and field,Google remains the market leader with its initial entry product the online search engine. Since the google search first went live back in 1998, the company has developed into the most valuable brand in the world.

If you compare the original google search engine with today's function and features. You will the incredible amount of change 

that has occured.

1998: The First Search Engine Result Page

The google online search came into operation in 1998. This was precisely the right time too, as the turn of, the century saw an explosion in the number of websites. With such a dramatic influx of information, it became increasingly difficult to find content that was actually useful for users; For this reason, Google's founders Larry page and Sergy Brin developed their pagerankalgorithm, designed to take this problem by ranking websites in the SERPs based on relevant to the search.

 The main three terms in Seo

• Crawling
• caching
• indexing

Crawling is tracking and gathering URLs to prepare for indexing by giving them a webpages as a starting point, they will trace all the valid links on those pages. As they go from link to link, they bring back data about those web pages back to Googles's servers. Therefore, it is crucial that pages on your websites to be crawled is unable to be indexed.

Caching is the snapshot of a web page that Google creates and stores after they have indexed a page. When page is indexed, they are categorized and filled within Google indexer's.

Indexing is the process of adding web pages into Google search. Google will crawl and index our pages.    

Webmaster

Webmaster is a person who responsible for maintaining one or many websites. The title may refer to web architecture, web developers, site authors, website administrators, website owners, website coordinators, or website publishers.

SEO On-page

On page refer to that we can control our own website

It is the practice of optimizing individual web pages in order to rank higher and  earn more relevant traffic in search engines. On page refers to both the content and HTML source code of a web page that can be optimized.

SEO Off-page

It refers to the page ranking factor that occur in our website; like black links from another site.And it also includes our promotion methods.  

Keyword stuffing

It is an Seo technique. In which keywords are loaded into a web page attempt to gain an unfair rank advertisement in search engine.

        The techniques are into two types;

                          1)White Hat Seo

                          2)Black Hat Seo

white Hat Seo, generally it refers to any practice that improves your search rankings on a search engine results page.White Hat Seo is opposite to Black Hat Seo (Ethical practices)

Black Hat Seo, is an unethical practices against search engine guidelines used to get s site ranking higher in search results. This techniques include keyword stuffing, cloaking include private link networks.

Content Specification

This is introduced against link specification

Passing the juice

It is a term used in SEO would refer to the value or equity passed from one page of site to another. This value is passed through hyperlinks search engines. See links as votes by the other websites that your page is valuable and worth promoting

Google Adwords

It is an advertisement system in which advertisers bid on certain keywords in order for their clickable adds to appear in Google's search results. Since, advertisers have pay to their clicks,this is how Google make money from search

Google Adsens

It is a programe run by Google through which website publishers in the Google Network of content sites are serve text, images, videos, etc. or media advertisement that are targeted to the site content audience.These advertisements are administrated, sorted, and maintained by Google. They can generate revenue on either a per-click or per impression basis.

Content Spamming

Content Spamming refers to the insertion of keywords in the part of the content, without any intention of providing quality content to users and just for the sake of high ranking.

Panda Update 2011

Google's Panda update, is a search filter introduced in February 2011. It is meant to stop sites with poor quality content from working their way into Google's top search results. It is one of the major update in Google. Panda is updated from time-to-time. Panda may also catch sites that escaped before. A refresh also means "false positive" might get released.

Penguin Update 2012

This update is  launched in April 2012. It is better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarly to boost Google rankings.

        When Penguin Update is released, sites that have taken action to remove bad links or to remove spam may regain rankings. Penguin Update is against link spam.

Pigeon update 2014

Pigeon update launched in 2014 July 24th. It is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Google stated that this is an new algorithm improves their distance and location ranking parameters.

Humming Bird Update

Google announced Humming bird on September 2013. Whereas previous algorithm updates like Panda and Penguin parked significant reporting of lost traffic and rankings, Humming bird did not appear to have drastic negative impacts on the general web. In order to fully understand the purpose of Humming bird, its important to be familiar with search engine features.It is based on semantic search results. Semantic search attempt to match appropriate SERP's results to the language of internet user's queries beyond the meanings of individual keywords.

Rank brain Update 2015

It is a machine learning-based search engine algorithm.This was launched in October 2015. Rank brain Update, helps Google to process search results and provide more relevant search results for users. This update is the continuation of Humming bird.

Small updates

Parked domain update

Parked domain is an registration of an internet domain name without that domain being associated with any services such as e-mail or website. This may have been done with view to reserving the domain.

Exact Match Domain (EMD)

The Exact Match Domain update new filter aimed at ensuring that, low-quality websites do not attain a high page rank and rise high in Google's SERP's just because such websites have the relevant search term in the domain names.

Pirate update

It is introduced in August 2012. Designed to prevent sites with many copyright infringement reports, as filled through Googles DMCA system.


Medic update

It is based on Medical sites

Mobilegeddon update

It was launched in April 21, 2015. This is designed for, to give a boost to mobile-friendly pages in Google's mobile search results.